11/03/2024
Mother and daughter-owned small business, and a leading provider of contemporary embroidery kits, is shedding light on the mental health benefits of embroidery and stitching. With a mission to promote wellness through creativity, Craftpod aims to inspire individuals to explore the therapeutic aspects of needlework.
Many studies have shown that engaging in creative activities such as embroidery can have a positive impact on mental wellbeing. The BBC’s Great British Creativity Test, conducted by Dr Daisy Fancourt in 2018, found that participating in arts and crafts activities can reduce stress and anxiety levels while promoting relaxation and mindfulness. Furthermore, embroidery has been associated with improved concentration and mood enhancement, making it an ideal practice for self-care.
Jo, co-founder of Craftpod, shares, "Embroidery has been a source of joy and relaxation for generations. We're passionate about sharing this timeless craft with others and helping them discover the therapeutic benefits it offers."
“I find it easy to switch off from everyday stress while embroidering. People talk about being in a state of ‘flow’ and I can relate to this with embroidery. It’s very relaxing, and I find I sleep better if I’ve been sewing in the evening. It’s also incredibly rewarding to feel the achievement of your embroidery piece growing as you stitch.”
Immi, Jo’s eldest daughter, and co-founder of Craftpod, adds, "Having experienced anxiety and depression myself, I understand first-hand the challenges of maintaining mental wellbeing. Crafting, including embroidery, has been incredibly therapeutic for me. It's a way to quiet the mind and focus on something positive, even during difficult times."
Jo and Immi offer a range of thoughtfully curated embroidery kits designed to spark creativity. Each kit includes high-quality materials and easy-to-follow instructions, making it accessible for beginners and experienced stitchers alike. By stitching their way through a project, individuals can experience the therapeutic benefits of embroidery while creating something beautiful with their own hands.
"We believe that crafting can be a powerful tool for self-care," Immi adds. "We hope that by sharing the joy of embroidery and needlecraft, we can inspire others to prioritise their emotional wellbeing and find moments of peace and serenity in an increasingly uneasy world."
To learn more about their embroidery kits and how to get started visit www.craftpod.co.uk.
About Craftpod: Craftpod is a Bristol-based small business dedicated to providing contemporary embroidery and craft kits, which inspire individuals to explore their creativity and promote mental well-being. With a focus on high-quality materials and thoughtful design, Craftpod aims to make embroidery accessible to everyone.
Media Contact:
Immi Price or Jo Pillinger
Co-founders, Craftpod
Email: [email protected]
Phone: 07910670567
Sources:
The BBC Great British Creativity Test. Study led by Dr. Daisy Fancourt UCL.
Van der Linden D, Tops M, Bakker AB. The Neuroscience of the Flow State: Involvement of the Locus Coeruleus Norepinephrine System.
Many studies have shown that engaging in creative activities such as embroidery can have a positive impact on mental wellbeing. The BBC’s Great British Creativity Test, conducted by Dr Daisy Fancourt in 2018, found that participating in arts and crafts activities can reduce stress and anxiety levels while promoting relaxation and mindfulness. Furthermore, embroidery has been associated with improved concentration and mood enhancement, making it an ideal practice for self-care.
Jo, co-founder of Craftpod, shares, "Embroidery has been a source of joy and relaxation for generations. We're passionate about sharing this timeless craft with others and helping them discover the therapeutic benefits it offers."
“I find it easy to switch off from everyday stress while embroidering. People talk about being in a state of ‘flow’ and I can relate to this with embroidery. It’s very relaxing, and I find I sleep better if I’ve been sewing in the evening. It’s also incredibly rewarding to feel the achievement of your embroidery piece growing as you stitch.”
Immi, Jo’s eldest daughter, and co-founder of Craftpod, adds, "Having experienced anxiety and depression myself, I understand first-hand the challenges of maintaining mental wellbeing. Crafting, including embroidery, has been incredibly therapeutic for me. It's a way to quiet the mind and focus on something positive, even during difficult times."
Jo and Immi offer a range of thoughtfully curated embroidery kits designed to spark creativity. Each kit includes high-quality materials and easy-to-follow instructions, making it accessible for beginners and experienced stitchers alike. By stitching their way through a project, individuals can experience the therapeutic benefits of embroidery while creating something beautiful with their own hands.
"We believe that crafting can be a powerful tool for self-care," Immi adds. "We hope that by sharing the joy of embroidery and needlecraft, we can inspire others to prioritise their emotional wellbeing and find moments of peace and serenity in an increasingly uneasy world."
To learn more about their embroidery kits and how to get started visit www.craftpod.co.uk.
About Craftpod: Craftpod is a Bristol-based small business dedicated to providing contemporary embroidery and craft kits, which inspire individuals to explore their creativity and promote mental well-being. With a focus on high-quality materials and thoughtful design, Craftpod aims to make embroidery accessible to everyone.
Media Contact:
Immi Price or Jo Pillinger
Co-founders, Craftpod
Email: [email protected]
Phone: 07910670567
Sources:
The BBC Great British Creativity Test. Study led by Dr. Daisy Fancourt UCL.
Van der Linden D, Tops M, Bakker AB. The Neuroscience of the Flow State: Involvement of the Locus Coeruleus Norepinephrine System.
